Buying Signals

Is your team “Cue-less” about customer buying signals? We’ve conducted hundreds of tasting room mystery shops and found that clear cues often go completely unnoticed by tasting room staff. These tell-tale signs might be verbal or more likely, 70% of the time, in fact; they are non-verbal. If your customer is reaching for his wallet, studying those tasting notes or changing his posture, it might be time to close the sale. Don’t let those sales dollars slip through your hands! How much revenue was lost in your tasting room this week due to missed buying signals?

Brand Messaging

What is your brand messaging? Are you a boutique, family-owned winery that makes hand-crafted wines? That may be true, but it is not a unique brand story. What makes your brand different from your neighbors and other wineries sells the experience. What you and your team think of as your brand story may not be the message that your customers perceive. Do the “gut brand reality check” to see what others describe as their gut feeling about your winery’s unique brand personalities and promises. If these reactions are significantly different, it’s time to re-align. Work with your team to develop… Read more »