Monologue vs Dialogue

Monologue vs. Dialogue  From over 500 WISE mystery shops over the last two years, we know that only one out of six tasting room professionals actually assesses customers’ buying needs and then adjust the conversation accordingly.  Too many of your team members get stuck in “monologue mode” and miss the unique preferences, needs and buying signals of the person in front of them.  Research shows that this trap is significantly holding back both tasting room sales performance and guest satisfaction. Is your staff talking at your guests or with them?  Do you really know? In a monologue, you talk at… Read more »