Buyer Continuum

The Buyer’s Continuum  Do you treat the person you have just been introduced to in the same way you treat your Mom?  Well of course not, you reply, what a silly question.  And yet, many wineries do that very thing without even realizing it. The Buyer’s Continuum is a core marketing concept that begins with the premise that all guests or customers are not equal.  In fact, each one is at a different stage in their relationship with your winery.  Some guests are customers you’ve just met.  These are your prospects.  At the other end of the continuum are your… Read more »