Superstars

Make room for superstars Over lunch last week I asked a vintner friend of mine if he was hiring any new tasting room sales people and he informed me that no, they were “fully staffed.” I said “That’s too bad.  I know a young, bright, polished, certified WISE Tasting Room Professional graduate who just moved here from another wine region.  At her last winery she was selling about 4 times what your top sales person is currently selling.  Her conversion rates for wine club sign-ups were about 5 times your current run rate.” Of-course my friend practically jump out of… Read more »