Better Branding – Part II

Part II of Better Branding through Consumer Direct. Common Brand Fumbles in the Tasting Room – How to avoid them? The biggest challenges – that we have seen when mystery shopping hundreds and hundreds of wineries – are two areas where a winery’s brand seems inconsistent and sends mixed messages to the consumer. These are what we call brand fumbles. Brand Fumble #1: How Do You Avoid ‘Gut Check” Inconsistency? The first type of brand fumble is when our internal assessment or “gut check” is conflicting with what we know the winery website promises and/or what the desired brand story… Read more »