Better Branding – Part III

Part III of Better Branding through Consumer Direct. Differentiating Your Brand – It’s harder than you think! Defining your brand and making sure the messaging is consistent means being clear on what is most important to your brand. Three Key Brand Points The first step is to decide on three – and only three – key points.  Make sure they are authentic, positive and compelling. Once you are clear, focus your team – including everyone working in your tasting room or representing you on the phone – on these three points. Clarity here will really make their job easier.  Then… Read more »