Front vs Backstage

Front Stage vs. Backstage We often talk about the Disney concept of “Everything Speaks” – a concept that suggests that service is manifested everywhere your organization touches the customer. These touch points affect the customers’ perception of your brand and puts them in a mood or a frame of mind that can affect their experience at your winery. Every minor detail within these touch points says something about you or your winery to your guests – ‘everything speaks.’ Another concept we often talk about at WISE is Front Stage versus Backstage. Think of the guest experience as a theatrical production…. Read more »