Guest Journey

Choreographing Guest Journey  Some say the quality and impact of the experiences you offer your guests matter more these days than having a best-in-class wine. Everything matters – from the moment guests drive onto the property until they leave.  Successful wineries actually choreograph this guest journey experience. For a memorable guest experience and a positive reflection of your brand, you have to step back and literally look at the path the guests take from the moment they approach your property through the tasting experience from a fresh, consumer point of view.  Creating this path or map is called a Customer Journey… Read more »