Leveraging your Wine Club

Leveraging Your Wine Club Benefits into More Sales Is your tasting room staff missing more than half of their opportunities to make a sale? From over 1,500 mystery shops conducted by the WISE Academy over the last five years, we have seen some major progress in the wine industry Direct-to-Consumer guest experience – which is often a winery’s fastest growing channel with the highest profit margin. Five years ago, when we first started tracking mystery shopping results, only 20% of the time did Tasting Room staff ask for the order, make an attempt to sell wine.  Today on average 50%… Read more »