Above & Beyond

Above & Beyond Our research at WISE, especially emphasized by our 1,500+ mystery shops in tasting rooms, is that when a guest has a great experience (the customer satisfaction is high), then they are more likely to purchase. In a nutshell, the better the guest experience, the greater potential for sales. Sounds easy, right? Except, there is a lot that can affect the guest experience and if we aren’t managing it, we may unknowingly be setting ourselves up for failure. Guest Journey Map One WISE concept is to use a Guest Journey Map (January 2014 e-newsletter WISE Bites), to plot… Read more »