Sink or Swim

Sink or Swim? By now, most wineries are fully staffed with not only year-round staff but also seasonal ‘temp’ staff. It’s a busy time in the tasting room and there are plenty of moving parts. Each one of our team members – whether permanent or temporary – represents our brand. We want it to be presented by different staff the same way, with the same vision or ‘voice’ and standards. Our guests aren’t going to know – and frankly shouldn’t know – what type of staff member they are interacting with. We need to help our staff be a successful,… Read more »