Tell Me a Story

Tell Me a Story When we were young, one of the first things we asked our parents was ‘Tell me a story.’  After all these years, that hasn’t changed and we all are still entertained by great stories.  Harnessing the power of a story to make guests fall in love with your brand is a WISE trait of successful tasting room employees. There is a legendary story about a wine called Black Chicken. It’s a great story about the owner of Biale winery, Aldo Biale. During the 1950s and early 1960s, Aldo’s family grew fruits and vegetables and sold and… Read more »