Atmospherics One one-thousand, two one-thousand… it takes 7 to 10 seconds after walking through the door to positively impact a guest’s decision to buy. Everything they see, hear, touch, smell, and taste is a form of communication, creating tangible and intangible impressions of your brand. The cumulative effect of how their five senses are engaged say: “Here is what we have to offer. What do you think?” Over 40 years ago Philip Kotler, Professor of Marketing at Northwestern University Graduate School of Management, coined the term “Atmospherics.” In tasting rooms, where the complexities of mapping a guest’s journey through their… Read more »