What’s Your Story?

What’s Your Story? The hospitality industry – hotels, restaurants, and wineries – often uses mystery/secret shopping as a tool to measure our service experiences in unbiased ways. It helps us understand what our customers perceive and experience, as well as what they understand about our brand. Statistics  WISE provides mystery shopping as a service, but we also do many informal shops when friends or family from out of the area come to visit. So by both anecdotal insights and from 4,000+ results of WISE shops, we see that while EVERY winery has a compelling brand story, tasting room staff are… Read more »