Top New Year’s Resolution for DTC Success in 2018: Go Granular

Top New Year’s Resolution for DTC Success in 2018: Go Granular Ready or not, here comes 2018! With a brand-spanking new year ahead of us, let’s see how we can raise the bar on our own DTC winery performance, and execute on some new, actionable initiatives we didn’t get around to in 2017. If we have been paying attention to the data on our dashboards, it’s time to take a deeper dive by going granular. Tasting Room Data – Capture By Experience How many guest different experiences do we offer? Are they all working as we had intended? Many of… Read more »