Front Stage vs. Backstage

Front Stage activities are customer-facing – everything the customer sees, hears and experiences in your Tasting Room.  Back Stage activities are our back-of-the-house functions, providing support for a perfect Front Stage performance.  When something goes wrong in our guest experience, it’s usually because something in our Back Stage slipped.  Are schedules put away or are they on top of the bar?  Is the bathroom spotless, glasses polished, parking lot clear of debris?  Is our POS system providing flawless check out?

Take a moment each day to see your Tasting Room through the eyes of your customers. Is your Back Stage showing?