Content Contributors

Content Contributors at WISE Academy

The WISE Academy curriculum has been developed by a broad group of industry experts, each one dedicated to raising the bar for consumer direct and/or management excellence in the wine industry. The following people have contributed greatly to developing our certification courses.

Jean Arnold, Founder, Jean Arnold Group

Brian Baker, VP, Sales & Marketing, Chateau Montelena

Kathie Barclay, Principal, Barclay Marketing Solutions

Jennifer Becker, Founder, Ensemble Marketing Group

Lesley Berglund, Co-Founder & Chairman, WISE Academy

Tammy Boatright, President, VingDirect

Steve Bowden, VP, Consumer Sales & Marketing, St. Francis Winery & Sequoia Grove

Derek Bromley, Former Chief Marketing Officer, The Hess Collection

Shelly Brott, Senior Associate, Personnel Perspectives

Jean DeLuca, Principal, Jean DeLuca Consulting

Jeannette Feldman, Principal, The Personnel Perspectives

Sonyia Grabski, DTC Consultant; Former VP, Sales & Marketing, Sullivan Vineyards

Pamela Hiett, Former VP, DTC Sales,  Silverado Vineyards

Jerry Jolly, Consultant, Pillsbury Law, Former California Director of the Department of Alcoholic Beverage Control (ABC)

Rob Lorenz, Winery Sales,  VinoPro

Paul Mabray, Chief Strategy Officer,

Liz Mercer, Mercer Hospitality Consulting; WISE Academy Key Account Director

Ann Nevero, Principal, Decision Applications, Inc.

Mark Parton, Founder, Call for Wine

Racheal Poer, Hopscotch Events

Craig Root, President, Visitor Management Resources

Lesley Russell, GM, St. Helena Winery

Mack Schwing, Co-Founder & Principal, WISE Academy

Bill Vyenielo, Senior Manager, Moss Adams

Geni Whitehouse, CPA, CITP, CSPM, Brotemarkle, Davis and Company

Barry Wiss, Vice President, Communications & Trade Relations, Trinchero Family Estates

Matt Wood, Former Estate Director, Domaine Chandon & Newton Vineyards

Laura Zahtila Michael, Proprietor, Michael Wines