Why WISE?

We know that there are many wine educational options for students and employers to consider. The WISE ACADEMY is unique in that it is the first-ever wine certification program dedicated to direct-to-consumer sales (DTC). Our research indicates that few wineries have maximized the DTC opportunity and the lack of skilled professionals is often cited as the main reason for not capitalizing on the additional revenue and profit potential it represents. We aim to set new standards in winery direct-to-consumer sales education and WISE certification will signify knowledge and skill sets that significantly exceed current industry benchmarks.

We further recognize that economic conditions have never been tougher for business. To succeed in this climate will require greater efficiency and creativity in meeting the needs of consumers. We believe focusing on improved DTC resources can meet those needs. Let WISE help you in this effort.