Level II: Improve Your Leadership Skills
Level II takes you directly into the required management skill sets and functional expertise necessary for day-to-day management of core DTC areas (hospitality, tasting room, event, wine club, and online). Successful completion of these courses will result in individual WISE Management Certifications.
Separate Level I Professional Certificate courses provide core WISE skills and the knowledge required to succeed in Tasting Room, Customer Service, Wine Club, and/or Online jobs. Level I certifications are an excellent starting point for individuals who lack job experience or need to strengthen their skills in order to advance. Successful completion of these courses will result in individual WISE Certifications.
Management Core Course*
This course is a prerequisite course for all of the Level II classes.
Click here for more details…
Tasting Room Management
Learn what it takes to build a first-class tasting room team and manage them to their full potential. Click here for more details…
Wine Events Management
Master the people management and event planning skills that will drive event-based DTC contributions at your winery. Click here for more details…
Wine Club Management
Develop and manage a club with loyal members and low attrition that hums with database efficiency. Click here for more details…
Online Wine Management
Harness the full power of online activities to drive and manage sales.
Level III: Become a Wine Industry Consumer Direct Expert
Learn to oversee all of the winery’s consumer direct programs in an integrated and strategic way. Our Consumer Direct Leadership Certificate is the ultimate acknowledgement of wine industry consumer direct expertise. This certification program provides a depth and breadth of detail that accurately reflects the complex skill sets required from today’s consumer direct champions. Learn how to maximize both your career and the growing direct-to-consumer opportunities in our industry.
Consumer Direct Leadership
Find out what it takes to lead a fully integrated winery consumer direct program organization.Improve your effectiveness and expand your DTC expertise. Our Level III course allows you to better understand, analyze, and manage your metrics, dashboards, and scorecards. Review our available workshops for advanced leadership training.