Press Room

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June 2017
Tasting Room Focus, Wines & Vines
Wine Club: How I’ll Spend My Summer Vacation

May 2017
Direct-To-Consumer Wine Sales Is The Future That Has Arrived

Forbes.com

May 2017
Tasting Room Focus, Wines & Vines
Onboarding Winners

April 2017
Tasting Room Focus, Wines & Vines
Hiring Winners

March 2017
Tasting Room Focus, Wines & Vines
Staffing for Busy Times

February 2017
Tasting Room Focus, Wines & Vines
Caller Communication Styles

January 2017
Tasting Room Focus, Wines & Vines
New Year Resolutions

December 2016
Tasting Room Focus, Wines & Vines
Survey Says

November 2016
Tasting Room Focus, Wines & Vines
Immersive Holiday Experiences

October 2016
Tasting Room Focus, Wines & Vines
Outsourcing Telesales

September 2016
Tasting Room Focus, Wines & Vines
3 Big Beefs, 3 Big Tenderizers

August 2016
Tasting Room Focus, Wines & Vines
Applying ‘Atmospherics’ to the Tasting Room

July 2016
Tasting Room Focus, Wines & Vines
Saying No With Grace 

June 2016
Tasting Room Focus, Wines & Vines
Good Enough Never Is

May 2016
Tasting Room Focus, Wines & Vines
How Does Your Garden Grow? 

April 2016
Tasting Room Focus, Wines & Vines
Turns Out, There is an “I” in Team After All…

March 2016
Tasting Room Focus, Wines & Vines
Fish Where the Fish Are

February 2016
Tasting Room Focus, Wines & Vines
ROI of Training

January 2016
Tasting Room Focus, Wines & Vines
Urgent Versus Important – Time Management

December 2015
Tasting Room Focus, Wines & Vines
The Lowdown on Down Time

November 2015
Tasting Room Focus, Wines & Vines
Tell Me a Story

October 2015
WISE Winery DTC Incentive Compensation
Wine Business Monthly

October 2015
Tasting Room Focus, Wines & Vines
One Fish. Two Fish. Green Fish…

September 2015
Tasting Room Focus, Wines & Vines
In the Swim Lane

August 2015
Tasting Room Focus, Wines & Vines
Can You Hear Me Now?

July 2015
Tasting Room Focus, Wines & Vines
Sink or Swim?

June 2015
Tasting Room Focus, Wines & Vines
Tours – Best Practices Tips & Tricks

May 2015
Tasting Room Focus, Wines & Vines
Tasting Room Roadmap

April 2015
Tasting Room Focus, Wines & Vines
Decrease Hiring Mistakes

March 4, 2015
WISE Academy Brings Expert Public Speaker
Wine Industry Advisor

March 2015
Tasting Room Focus, Wines & Vines
Incentive Compensation Programs

February 20, 2015
WISE Academy: The Quest for Expertise
Napa Valley Register

February 2015
Tasting Room Focus, Wines & Vines
Does Your Team Deal a Win ?

January 2015
Tasting Room Focus, Wines & Vines
Will Someone Pick Up the Phone ?

December 2014
Tasting Room Focus, Wines & Vines
What’s Your Plan?

November 2014
Tasting Room Focus, Wines & Vines
Be a Better Communicator

October 2014
Why Public Speaking is Important
Wine Business Monthly (pg. 82)

October 2014
Tasting Room Focus, Wines & Vines
Going Above & Beyond for a WOW Experience

September 2014
Tasting Room Focus, Wines & Vines
Is Data Collection a Priority?

August 2014
Tasting Room Focus, Wines & Vines
Icebreakers – So, Where Are You From?

July 2014
Tasting Room Focus, Wines & Vines
Leveraging Your Wine Club Benefits into More Sales

June 2014
Tasting Room Focus, Wines & Vines
I t’s Time to Shine

May 2014
Tasting Room Focus, Wines & Vines
Beyond the Golden Rule.

May 2014
2014 Tasting Room Survey Results
Video Cast with Silicon Valley Bank & Wine Business Monthly

April 2014
Tasting Room Focus, Wines & Vines
What’s Your Score? Measure What Matters.

April 1, 2014
Happy 5th Anniversary WISE Academy!

March 2014
Tasting Room Focus, Wines & Vines
Visual Merchandising – What does Your Tasting Room Say About Your Brand?

February 2014
Tasting Room Focus, Wines & Vines
Seasonal Temps or Permanent Staff: Do Your Guests Know the Difference?

January 2014
Tasting Room Focus, Wines & Vines
Choreographing the Guest Journey

December 2013
Tasting Room Focus, Wines & Vines
SWOT, Won’t You?

November 2013
Tasting Room Focus, Wines & Vines
Driving Qualified Traffic

October 2013
Tasting Room Focus, Wines & Vines
Beyond The Pour

September 2013
Tasting Room Focus, Wines & Vines
Frontstage Versus Backstage

August 2013
Tasting Room Focus, Wines & Vines
Part III: Differentiating your brand: It’s harder than you think!

July 2013
Tasting Room Focus, Wines & Vines
Part II: Common brand fumbles in the tasting room and how to avoid them.

June 2013
Tasting Room Focus, Wines & Vines
Part I: Big Time Brands: What Can We Learn?

April 2013
Tasting Room Focus, Wines & Vines
M aking the Most of Recommendations

February 2013
Tasting Room Focus, Wines & Vines
Mystery Shopping Lessons

January 2013
Tasting Room Focus, Wines & Vines
Positive Profiling – Are Your Listening?

December 2012
Tasting Room Focus, Wines & Vines
Silent Selling – It’s Louder Than You Think

November 4, 2012
Mystery Shoppers Scope Out Wine Country
The Press Democrat

November 2012
Tasting Room Focus, Wines & Vines
Positive Change Management

October 2012
Tasting Room Focus, Wines & Vines
Innovating Change: Managers Versus Leaders

September 2012
Tasting Room Focus, Wines & Vines
Identify Your Labor Sweet Spot

July 8, 2012
WISE Academy Dedicated to Direct-To-Consumer Wine Industry Education, Training, Certification
iWineRadio942c

July 2, 2012
WISE Academy Offers New Workshop
Napa Valley Register

June 26, 2012
World Renowned Communications Expert to Help Wine Industry Leaders Master Art of Public Speaking
Charles Communications Associates

June 7, 2012
The Smart Winery’s Reaction to the Grape Shortage
WineDirect Blog

June 2012
Tasting Room Focus, Wines & Vines
Make Room for Superstars

May 2012
Tasting Room Focus, Wines & Vines
Visual Merchandising

April 12, 2012
WISE Academy Brings Tasting Room Professional Course to Paso Robles

April 2012
Tasting Room Focus, Wines & Vines
Hiring Tasting Room Superstars

March 12, 2012
WISE Academy Celebrates Anniversary, Offers New Courses
Napa Valley Register

March 2012
Tasting Room Focus, Wines & Vines
Selling Your Wine Club

February 2012
Tasting Room Focus, Wines & Vines
Open Book Management

January 27, 2012
Tasting Room Woes
by Paul Franson, Wines & Vines

January 2012
Tasting Room Focus, Wines & Vines
The Buyer’s Continuum

December 2011
Tasting Room Focus, Wines & Vines
Embrace the Platinum Rule

November 2011
Tasting Room Focus, Wines & Vines
Monologue vs. Dialogue

October 2011
Tasting Room Focus, Wines & Vines
Measure What Matters

September 2011
Tasting Room Focus, Wines & Vines
Does Your Tasting Room Measure Up?

August 2011
Tasting Room Focus, Wines & Vines
When is a Customer Ready to Buy?

July 2011
Tasting Room Focus, Wines & Vines
What is Your Brand Messaging?

September 2010
WISE ACADEMY ANNOUNCES FIVE NEW CLASSES
Five New Classes Announced

April 2010
WISE ACADEMY CELEBRATES ONE-YEAR ANNIVERSARY
Two New Classes Announced – Inside Sales Professional and Tasting Room Management

July 2009 Issue of Wines & Vines
Pssst. Your Backstage Is Showing
by Lesley Berglund

June 11, 2009
WINE INDUSTRY SALE EDUCATION ACADEMY – NEW CLASS BEGINS!

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