(Level I Certificate)
Prerequisite: #101 Professional Core Course (unless student tests out) and WISE approved responsible hospitality certification.
This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Successful completion of this course will result in earning a WISE Tasting Room Professional Certificate, Level I.
Best suited for:
- Current tasting room employees who want to improve their effectiveness
- Current tasting room employees as they prepare to advance and/or want to add more value to the integrated winery consumer direct programs
- Other winery employees who would benefit by a better understanding of tasting room best practices
Also appropriate for:
- Those with no industry experience who want to work in a winery tasting room