113 – Wine Club Professional Certificate

$700

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(Level I Certificate)

Hours: 24
Cost: $700
Prerequisite: #101 Professional Core Course (unless student tests out)

This course provides a review of the various types and structures of wine clubs, database and list development basics and the specific metrics of wine club success. Fundamental skills required for day-to-day wine club administration are highlighted and include: systems and reporting, club calendars, credit card, fulfillment (internal or outsourced), compliance and CRM/database administration. In addition, the class will include the specifics of effective inbound and outbound communications (phone and e-mail) along with an introduction to writing wine tasting notes and sales copy. Successful completion of this course will result in earning a WISE Wine Club Professional Certificate, Level I.

Best suited for:

  • Current wine club administrators who want to improve their effectiveness
  • Current wine club administrators as they prepare to advance and/or want to add more value to the integrated winery consumer direct programs
  • New wine club managers who need a foundation in wine club administration
  • Other winery employees who would benefit by a better understanding of Wine Club best practices

Also appropriate for:

  • Those with no industry experience who want to work in wine club administration
  • Wine retailer professionals

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