214 – Online Wine Management Certificate

$990

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(Level II Certificate)

Hours: 24
Cost:   $990
Prerequisite: #201 Management Core Course (unless student tests out)

Our Online Wine Management program is focused on industry best practices.  This course emphasizes the strategies and tools needed for superior online sales management. It provides students with a thorough understanding of the website design, web analytics and effective tools driving successful online marketing via SEO, SEM and e-mail campaigns. An understanding of the online impact on the buyers’ continuum, integration with other DTC functions at the winery, key success metrics, and best database and list development practices are also addressed.  Successful completion of this course will result in earning a WISE Online Wine Management Certificate, Level II.

Best suited for:

  • Current Online Wine Managers who want to increase their effectiveness
  • Other winery consumer direct mangers who will benefit by a better understand of online and e-commerce best practices
  • Those who need multiple Level II WISE Certificates to begin their Level III WISE DTC Leadership coursework

Also appropriate for:

  • Those with some Internet work experience as they prepare to advance into Online Management

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