WISE #101 Wine Fluency, Professional Core Course
Prerequisite: Age 21 or older
About WISE #101
This 2-day boot camp provides foundational knowledge for anyone working in the wine industry. The course covers wine business basics, sales, marketing and service best practices, uniqueness of viticulture areas, and the principles of professional wine tasting.
The concepts learned in WISE #101 are the foundation for all WISE Level I coursework and include training in:
• Wine Industry Concepts and Terminology
• Wine Country Terroir (Napa Valley, Sonoma Valley, etc.)
• Wine Tastings and Service Standards
At the end of two days, students have the information they need to deliver the kind of exemplary winery experience that visitors to wine country deserve.
Who Should Take This Course?
This course is ideally suited for anyone seeking a broader wine business perspective, increased wine tasting confidence or consumer sales effectiveness. It is appropriate for those with limited wine product knowledge or industry experience seeking a position in the wine industry.
Note: Seasoned wine industry professionals may be able to test out of this course as a pre-requisite for other WISE Level I courses. Click here to test out of #101.