WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
Great partnerships and a plan. After a tumultuous 2020, we have entered the home stretch, the final quarter of the year. Before we write the final chapter on what is sure to be one of the most interesting years in our lifetimes, let’s pause and take a moment to ensure…
Getting tired of “COVID” and all of the challenges that come along with it? We can only be hyper-vigilant for so long… like that initial adrenaline rush that peters out. Unfortunately, this is a marathon, not a sprint. We are all taking in vast amounts of new information every day…
How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…
Image: Cafe Du Soleil in Manhattan hopes its plastic bubbles will warm up diners as temperatures get colder. Kevin Hagen for The New York Times The New York Times “The Morning” email daily newsletter today had a great ‘Idea of the Day’ that could absolutely be applied to winery tasting…
Sometimes, as much as we try, we’re going to run into problems. What do we do when the feathers hit the fan? We need to be as proactive (not reactive) as possible, and plan our strategy now, even if we don’t think we’ll have a problem. Unlike fine wine, these…
Asking the Hard Questions The decision about whether to begin an Outbound Hospitality program – that is, initiating calls to your customers – is a difficult one. There is no question that an outbound program is advantageous for many reasons – the best reason is that it is a highly…
When reviewing metrics, one of the first lessons taught in any upper level finance class is “compared to what?” A young manager might present: “Wow, business is up 10% – the firm is doing great!” However, that is only a part of the story without truly understanding context and benchmarking….
The U.S. Travel Association with MMGY Global recently released a report on travel intentions in this season of COVID. No surprise that fewer people will be traveling in the next six months. Factors that have the greatest impact on willingness to travel will be whether there is a decline in…
Are we not all wondering: “When is this going to end? When can we get back to ‘normal’?” While we hunker down and do what we can to survive – both personally and professionally – during this crisis, we can’t help but hope for a brighter future…sooner rather than later….