Overdependence on Tasting Room traffic as the sole driver to grow our DTC business has become problematic for all wine regions. Between fires, the pandemic, changing travel patterns many wineries have focused new efforts on building DTC customer bases from programs that they can actually control – DTC road show…
US’ Shamier Little passes on the baton to Bryce Deadmon in the mixed 4x400m relay heat at the Paris 2024 Olympic Games. Photo: Jewel Samad/AFP It began years ago, and every day, we have the chance to cross the finish line strong. How we got here is not by accident;…
One of the most anticipated parts of several WISE courses is the opportunity for attendees to go out and Mystery Shop their direct competitors. It is a very structured approach to looking at the experience, with a formal debrief. It is always fascinating to see how industry professionals at all…
As consumers, our media consumption habits have evolved dramatically over the years. Some of us remember when we used to have to get up as kids and walk across the room to change the TV channel! That primitive exercise was soon made redundant when someone on the block got the…
The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic…
I know the rent is in arrears The dog has not been fed in years It’s even worse than it appears But it’s alright… …We will survive While Jerry Garcia may have sung it nearly 40 years ago, it bears repeating. The news is full of doom and gloom for…
“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a…
Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES – Logistics/Structure:…
Many teams use the slow season to regroup on the last year and make plans for the new year. Some of this comes in the form of training, some in attending conferences for inspiration, and some recalibrate with an annual SWOT (Strength, Weakness, Opportunities, Threats) analysis. We know we’re preaching…
There are many great lessons in watching Sunday football and leadership. Immediately following a big play – either a winning play or an error – once the player sits on the bench, their designated coach joins them with an iPad. They may exchange high fives or get a consolation pat…