WISE Coaching Team

Creating a Culture of Collaboration

Creating a Culture of Collaboration

“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a…

Wine Club Shrinking?

Wine Club Shrinking?

Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES – Logistics/Structure:…

Leverage Your WISE Investment

Leverage Your WISE Investment

Many teams use the slow season to regroup on the last year and make plans for the new year. Some of this comes in the form of training, some in attending conferences for inspiration, and some recalibrate with an annual SWOT (Strength, Weakness, Opportunities, Threats) analysis. We know we’re preaching…

Instant Replay

Instant Replay

There are many great lessons in watching Sunday football and leadership. Immediately following a big play – either a winning play or an error – once the player sits on the bench, their designated coach joins them with an iPad. They may exchange high fives or get a consolation pat…

AI in the Wine Industry – What does it look like?

AI in the Wine Industry – What does it look like?

According to AI, ChatGPT specifically, AI, or Artificial Intelligence, refers to the simulation of human intelligence in computer systems, enabling them to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, and decision-making. So, does that mean AI is going to take all the jobs? No… but…