Train Like It’s the Championship Season (Because It Is) When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that performance possible. Winning teams don’t train only when the lights are…
OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing endeavors to harness the holiday sales…
A group walks in. They are greeted with a splash of wine and as they are seated, IDs are checked. The server comes by to introduce themself and break the ice. Shortly after introductions are made it becomes evident that this is not this groups first winery today. Uh-oh. One…
On a recent trip, the flight attendant went through her normal drill as we prepared for takeoff. She had a wry sense of humor, having repeated the FAA instructions probably thousands of times during her career, and wanted to capture the attention of this groggy, sleep-deprived, and experienced traveler. After…
Deju vu? PTSD? Or just the same thing, different year? There is something to be said about everything having a season… and our busy season is just about to go into overdrive. This year we’ve been pushing through, trying to get to the other side of the pandemic and all…
Great partnerships and a plan. After a tumultuous 2020, we have entered the home stretch, the final quarter of the year. Before we write the final chapter on what is sure to be one of the most interesting years in our lifetimes, let’s pause and take a moment to ensure…
Getting tired of “COVID” and all of the challenges that come along with it? We can only be hyper-vigilant for so long… like that initial adrenaline rush that peters out. Unfortunately, this is a marathon, not a sprint. We are all taking in vast amounts of new information every day…
How to Minimize Attrition Wine Clubs are the bread and butter of many wineries. Wine Clubs are the main, reliable channel for revenue that allows wineries to buy the grapes, make payroll, pay the overhead. The traditional way of building wine clubs has been through tasting room visits – that’s…
Image: Cafe Du Soleil in Manhattan hopes its plastic bubbles will warm up diners as temperatures get colder. Kevin Hagen for The New York Times The New York Times “The Morning” email daily newsletter today had a great ‘Idea of the Day’ that could absolutely be applied to winery tasting…
Sometimes, as much as we try, we’re going to run into problems. What do we do when the feathers hit the fan? We need to be as proactive (not reactive) as possible, and plan our strategy now, even if we don’t think we’ll have a problem. Unlike fine wine, these…