Inspiration from one of the World’s Top Restaurants – Don Julio One of our WISE employees, Tristyne, was traveling last month and filling up her ‘hospitality well’. She just returned from an amazing trip to Argentina and came back with some great insights. This trip was full of amazing wines…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
The West Coast has been enjoying all this rain – well over 150% of normal by some accounts. In true WISE fashion, there is a lesson to be learned as we typed this to the sounds of the storm outside. A common question on the news reports has been “Will…
A group walks in. They are greeted with a splash of wine and as they are seated, IDs are checked. The server comes by to introduce themself and break the ice. Shortly after introductions are made it becomes evident that this is not this groups first winery today. Uh-oh. One…
Imagine this – you start your workday by looking at the first table reserved. “Ok – John Doe is coming in with 3 other people.” So, you look up John Doe in your system. Not only do you see his email address, but you see his wife’s name is Jane…
Pivot Ross GIF from Pivot GIFs 2021 has not started much differently than 2020 with pivot, Pivot, PIVOT! One thing that is becoming clear as we continually adapt is that our guests are engaging in new ways, and teams that are succeeding are becoming more agile. We’ve heard from many…
The U.S. Travel Association with MMGY Global recently released a report on travel intentions in this season of COVID. No surprise that fewer people will be traveling in the next six months. Factors that have the greatest impact on willingness to travel will be whether there is a decline in…
To tip or not to tip…that is the question facing many tasting rooms today. A few years ago, if you had asked us at WISE how we felt, many of our instructors and our leadership would have been against the notion of tipping. We are hospitality – we eat, sleep,…
There is an art and a science to delivering exceptional winery tours, and both are equally important. The science is in the choreography and the content, but the true art is in the presentation and delivery.
We know, in some regions, that traffic control is a real problem. Other areas – like Napa and Sonoma – are often looking for more qualified traffic into our wineries. And of course, when it comes to traffic levels in our tasting rooms, it sometimes seems like it’s either feast…