Events

Roll Out the Red Carpet – Member Events

Roll Out the Red Carpet – Member Events

Four Member-centric Event Styles & How To Maximize Each One As we approach harvest season, wine club members are looking for ways to engage and interact with their beloved wineries.  There are so many great ways to get your biggest fans involved and active in your brand with events.  The…

Holiday Experiences

Holiday Experiences

The Importance of Immersive Holiday Experiences With a successful harvest now behind us, it’s time to focus on our customers’ needs and wants for the holiday season.  While most retailers have been planning for months for this all-important period, it’s not too late for us to come up with the…

Above & Beyond

Above & Beyond

Our research at WISE, especially emphasized by our 1,500+ mystery shops in tasting rooms, is that when a guest has a great experience (the customer satisfaction is high), then they are more likely to purchase. In a nutshell, the better the guest experience, the greater potential for sales. Sounds easy,…