US’ Shamier Little passes on the baton to Bryce Deadmon in the mixed 4x400m relay heat at the Paris 2024 Olympic Games. Photo: Jewel Samad/AFP It began years ago, and every day, we have the chance to cross the finish line strong. How we got here is not by accident;…
I know the rent is in arrears The dog has not been fed in years It’s even worse than it appears But it’s alright… …We will survive While Jerry Garcia may have sung it nearly 40 years ago, it bears repeating. The news is full of doom and gloom for…
“Tasting Room Traffic is Down” or “Ecommerce Lowest Since 2019” or “Wine Club Attrition at All Time High” – these are not subject lines we’re unfamiliar with lately. There is a lot of doom and gloom being reported highlighting downward trends. However, as an industry, we’re prevailing and seeing a…
Many teams use the slow season to regroup on the last year and make plans for the new year. Some of this comes in the form of training, some in attending conferences for inspiration, and some recalibrate with an annual SWOT (Strength, Weakness, Opportunities, Threats) analysis. We know we’re preaching…
There are many great lessons in watching Sunday football and leadership. Immediately following a big play – either a winning play or an error – once the player sits on the bench, their designated coach joins them with an iPad. They may exchange high fives or get a consolation pat…
A special thank you to our friends at WISE and Justin Noland, Sr. Director DTC Marketing & Ecommerce at Treasury Wine Estates and Nathan Westfall, Founder at Vine Valley Analytics & Strategy for putting this together! Generative AI – Prompts 5 Tips Talk to the AI just like you would…
According to AI, ChatGPT specifically, AI, or Artificial Intelligence, refers to the simulation of human intelligence in computer systems, enabling them to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, and decision-making. So, does that mean AI is going to take all the jobs? No… but…
It’s always important to make the most of every single guest walking through our tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
WISE attends a lot of trade shows and conferences. Not only is it a way for us to connect with WISE wineries, it offers us a chance to hear trends and themes across multiple regions. This gives us a 30,000 foot view of the wine industry in the US. Here…
When traffic is down, it’s important to make the most of every single guest walking through our door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…