WISE attends a lot of trade shows and conferences. Not only is it a way for us to connect with WISE wineries, it offers us a chance to hear trends and themes across multiple regions. This gives us a 30,000 foot view of the wine industry in the US. Here…
When traffic is down, it’s important to make the most of every single guest walking through our door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
The West Coast has been enjoying all this rain – well over 150% of normal by some accounts. In true WISE fashion, there is a lesson to be learned as we typed this to the sounds of the storm outside. A common question on the news reports has been “Will…
Raise your hand if your winery enjoyed a spike in wine club acquisition in 2021. We have heard (and seen the metrics) that many wineries were able to not only keep their club members through 2020, but also saw an increase in acquisitions in 2021 with the increased traffic. Fantastic!…
Think back to the first time you were a leader. Perhaps it was in 3rd grade PE class, and Mr. Kowolsky picked you, the quiet kid, to be team captain for the kickball game. What awesome power for eight-year-old you – you were calling all the shots; like if your…
On a recent trip, the flight attendant went through her normal drill as we prepared for takeoff. She had a wry sense of humor, having repeated the FAA instructions probably thousands of times during her career, and wanted to capture the attention of this groggy, sleep-deprived, and experienced traveler. After…
More Wine Industry Employees Work Remotely Than Ever Before When COVID-19 first hit and we realized it would be more than “two weeks to flatten the curve,” most wine businesses were faced with two options: close the doors or adapt. For many businesses around the world, the answer was working…
We’re good at what we do, so we’ve been promoted. Now what? We obviously have the skills to do the job, but what do we need to do to manage others for this job? Either way, in all the excitement, it appears the guidebook on this new role was misplaced,…
At WISE, we review A LOT of job postings in our industry. Over the years, we have seen it all, from ones we considered applying to ourselves, to some of the more, ahem…cringeworthy examples. From years of observations, we present a few best practices. The Position. Have we reviewed our…