There are many great lessons in watching Sunday football and leadership. Immediately following a big play – either a winning play or an error – once the player sits on the bench, their designated coach joins them with an iPad. They may exchange high fives or get a consolation pat…
According to AI, ChatGPT specifically, AI, or Artificial Intelligence, refers to the simulation of human intelligence in computer systems, enabling them to perform tasks that typically require human intelligence, such as learning, reasoning, problem-solving, and decision-making. So, does that mean AI is going to take all the jobs? No… but…
It’s always important to make the most of every single guest walking through our tasting room door. While most wineries are hiring friendly staff with strong service hearts, sales skills continue to be an area of opportunity for our industry. Many people worry that selling wine is too pushy,…
For years WISE has been collecting data on a variety of key best practices for the tasting room through our Mystery Shopping program. We’ve compiled the data from over 450 shops in 2022 and one thing that continues to come up as an opportunity for the industry as a whole…
WISE wants everyone in the industry to aim for the WISE Tripe Score (ask for the order, invite to join the club, and collect contact data) every day because when we hit the triple score, our wineries make money! However, our mystery shopping data shows that’s not as realistic as…
The West Coast has been enjoying all this rain – well over 150% of normal by some accounts. In true WISE fashion, there is a lesson to be learned as we typed this to the sounds of the storm outside. A common question on the news reports has been “Will…
Raise your hand if your winery enjoyed a spike in wine club acquisition in 2021. We have heard (and seen the metrics) that many wineries were able to not only keep their club members through 2020, but also saw an increase in acquisitions in 2021 with the increased traffic. Fantastic!…
A group walks in. They are greeted with a splash of wine and as they are seated, IDs are checked. The server comes by to introduce themself and break the ice. Shortly after introductions are made it becomes evident that this is not this groups first winery today. Uh-oh. One…
We’ve been hearing how visitation has been down over the last few months of summer and that has many wineries worried about their wine clubs. Since most members are converted to club from the tasting room, we need the traffic to acquire a lot of club members, but we also…
Think back to the first time you were a leader. Perhaps it was in 3rd grade PE class, and Mr. Kowolsky picked you, the quiet kid, to be team captain for the kickball game. What awesome power for eight-year-old you – you were calling all the shots; like if your…