Corporate Gifting Professional #118

Course Overview

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

Attendees, by the end of this training, will be able to:

• Understand the business marketplace and reasons for gifting
• Develop the research skills to find programs and reach decision makers
• Understand the marketing materials, pricing and negotiation processes necessary to convert business sales
• Become skilled at communicating with both marketing and fulfillment regarding corporate gifting needs

Coach: Susan Cole, WISE Coaching Team Member
Hours: 6
Cost: $350
Certification Requirements: No certificate is offered for this course.

Successful completion of this course includes a passing grade of 75% or higher on the course test.