DTC Metrics Team Fundamentals #115

Course Overview

This course focuses on gaining a more in-depth understanding of the metrics that a multi-channel DTC wine organization utilizes to educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important.

The DTC Metrics Professional will gain insight and take-away knowledge on:

• Understanding Your Customer Relationship Management System
• Tasting Room & Wine Club Metrics Dashboards
• Website & Email Analytics & Dashboards
• Phone & Social Media Metrics
• Tying it all together

Coach(es): Liz Mercer, Lesley Berglund, WISE Coaching Team Member
Hours: 6
Cost: $350
Certification Requirements: No other requirements for certification.

Successful completion of this course includes a passing grade of 75% or higher on the course test.