Events

AXIS 2026 Registration

A four-hour, hands-on workshop based on insights from the 2026 TVWA Mystery Shopping Program. Designed for tasting room staff and managers, the session focuses on helping wineries strengthen guest connections, elevate hospitality, create memorable experiences, and naturally drive loyalty, wine club membership, and sales. Participants will leave with practical tools, a workbook, and regional benchmarking insights they can immediately apply in their tasting rooms.

Using insights from the 2026 WVWA Mystery Shopping Program, this interactive workshop provides practical techniques to help tasting room teams create more engaging guest experiences, build stronger relationships, and inspire repeat visits.

This course is designed for brand new managers to better understand their new responsibilities, professional expectations, and how to apply best practices. Attendees leave this course with a better understanding of the skills required to manage the people that drive a successful winery.

Unlock the full potential of your Direct-to-Consumer winery business with WISE’s 3-hour Mastering Benchmarking session, tailored for DTC Managers and above.

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

This course is designed for employees of a winery or wine retailer who regularly talk to customers on the phone, winery customer service or call center employees who want to fine tune their effectiveness, and winery employees who wish to master customer service and phone sales best practices.

WISE in partnership with RedChirp have combined efforts to help wineries elevate their communications via text messaging.

The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.

A two-part workshop that helps wineries create smarter, more profitable email programs — even if they’re just getting started. Participants will walk away with clear frameworks, templates, and action plans they can apply immediately to improve results.