The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.
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Description
The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.
Attendees, by the end of this training, will be able to:
- Understand the business marketplace and reasons for gifting
- Develop the research skills to find programs and reach decision makers
- Understand the marketing materials, pricing and negotiation processes necessary to convert business sales
- Become skilled at communicating with both marketing and fulfillment regarding corporate gifting needs
Certification Requirements
No certification is offered for this course.
