WISE #121 Advanced Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

  • 21
    November 21, 22, & 29
    Session information
    Session 1
    Tue 21 Nov 09:00 PST - Tue 21 Nov 12:00 PST
    Session 2
    Wed 22 Nov 09:00 PST - Wed 22 Nov 12:00 PST
    Session 3
    Wed 29 Nov 09:00 PST - Wed 29 Nov 12:00 PST
    • $390.00 excl. Tax
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This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long-term relationships and, ultimately, increased sales.

The goal of this course is to take WISE professionals to a new, higher level of tasting room service and sales by:

  • Creating More Emotional Connections
  • Understanding The Bigger Picture
  • Using the Power of Language
  • Embracing the Platinum Rule to Life
  • Focusing on the Brand First, Wine Second

Certification Requirements

In order to receive certification for this course, attendees will also need to complete WISE #101 Wine Fluency (course or test out), WISE #111 Tasting Room Professional (course or test out), and submit their responsible hospitality certification to WISE. These requirements can be completed in any order (WISE Highly recommends completing the WISE #111 certification first) but all requirements must be completed to obtain certification.