WISE #121 Advanced Tasting Room Professional Certification

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

  • 09
    May 9, 10, & 16, 9am - 12pm PT
    Session information
    Session 1
    Tue 09 May 09:00 PDT - Tue 09 May 12:00 PDT
    Session 2
    Wed 10 May 09:00 PDT - Wed 10 May 12:00 PDT
    Session 3
    Tue 16 May 09:00 PDT - Tue 16 May 12:00 PDT
    • $375.00 excl. Tax
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This course utilizes the principles taught in WISE #111 Tasting Room Professional and takes tasting room employees to the next level of professional sales and superb customer service experiences. Creating the experience and selling it in a natural, service-focused way becomes easier with advanced professional sales skills taught in this advanced class. Attendees leave this course armed with the new tools to continue to build on current skills and lead them to build long-term relationships and, ultimately, increased sales.

The goal of this course is to take WISE professionals to a new, higher level of tasting room service and sales by:

  • Creating More Emotional Connections
  • Understanding The Bigger Picture
  • Using the Power of Language
  • Embracing the Platinum Rule to Life
  • Focusing on the Brand First, Wine Second

Certification Requirements

WISE #101 Wine FluencyWISE #111 Tasting Room Professional Certification, and Responsible Hospitality Certification. (WISE highly recommends WISE #111 Tasting Room Professional Certification be taken first, but it can be taken in any order. Both courses must be completed to achieve certification for WISE #121)


Successful completion of this course includes a passing grade of 75% or higher on the course test.