This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
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23JanJanuary 23, 24, 25 & 30Online
Sessions
Session 1
Tue 23 Jan 09:00 PST - Tue 23 Jan 12:00 PSTOnlineSession 2
Wed 24 Jan 09:00 PST - Wed 24 Jan 12:00 PSTOnlineSession 3
Thu 25 Jan 09:00 PST - Thu 25 Jan 12:00 PSTOnlineSession 4
Tue 30 Jan 09:00 PST - Tue 30 Jan 12:00 PSTOnline- $400.00 excl. Tax
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12MarMarch 12, 13, 14 & 19Online
Sessions
Session 1
Tue 12 Mar 09:00 PDT - Tue 12 Mar 12:00 PDTOnlineSession 2
Wed 13 Mar 09:00 PDT - Wed 13 Mar 12:00 PDTOnlineSession 3
Thu 14 Mar 09:00 PDT - Thu 14 Mar 12:00 PDTOnlineSession 4
Tue 19 Mar 09:00 PDT - Tue 19 Mar 12:00 PDTOnline- $400.00 excl. Tax
Description
This class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
In this course, students will learn to:
- Cultivate loyal fans
- Deliver optimal service
- Understand and recognize buying cues and behaviors
- Set the stage for successful selling
- Build rapport and tell stories
- View sales in a positive light
- Handle visitors responsibly
- Compare and evaluate different experiences
- Keep score of their DTC metrics
Certification Requirements
In order to receive certification for this course, attendees will also need to complete WISE #101 Wine Fluency (course or test out) and submit their responsible hospitality certification to WISE. These requirements can be completed in any order but all requirements must be completed to obtain certification.
