This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
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07MayMay 7, 8, 9 & 14Online
Sessions
Session 1
Tue 07 May 09:00 PDT - Tue 07 May 12:00 PDTOnlineSession 2
Wed 08 May 09:00 PDT - Wed 08 May 12:00 PDTOnlineSession 3
Thu 09 May 09:00 PDT - Thu 09 May 12:00 PDTOnlineSession 4
Tue 14 May 09:00 PDT - Tue 14 May 12:00 PDTOnline- $400.00 excl. Tax
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18JunJune 18, 19, 20 & 27Online
Sessions
Session 1
Tue 18 Jun 09:00 PDT - Tue 18 Jun 12:00 PDTOnlineSession 2
Wed 19 Jun 09:00 PDT - Wed 19 Jun 12:00 PDTOnlineSession 3
Thu 20 Jun 09:00 PDT - Thu 20 Jun 12:00 PDTOnlineSession 4
Thu 27 Jun 09:00 PDT - Thu 27 Jun 12:00 PDTOnline- $400.00 excl. Tax
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20AugAug 20, 21, 22 & 27Online
Sessions
Session 1
Tue 20 Aug 09:00 PDT - Tue 20 Aug 12:00 PDTOnlineSession 2
Wed 21 Aug 09:00 PDT - Wed 21 Aug 12:00 PDTOnlineSession 3
Thu 22 Aug 09:00 PDT - Thu 22 Aug 12:00 PDTOnlineSession 4
Tue 27 Aug 09:00 PDT - Tue 27 Aug 12:00 PDTOnline- $400.00 excl. Tax
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05NovNov. 5, 6, 7 & 12Online
Sessions
Session 1
Tue 05 Nov 09:00 PST - Tue 05 Nov 12:00 PSTOnlineSession 2
Wed 06 Nov 09:00 PST - Wed 06 Nov 12:00 PSTOnlineSession 3
Thu 07 Nov 09:00 PST - Thu 07 Nov 12:00 PSTOnlineSession 4
Tue 12 Nov 09:00 PST - Tue 12 Nov 12:00 PSTOnline- $400.00 excl. Tax
Description
This class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
In this course, students will learn to:
- Cultivate loyal fans
- Deliver optimal service
- Understand and recognize buying cues and behaviors
- Set the stage for successful selling
- Build rapport and tell stories
- View sales in a positive light
- Handle visitors responsibly
- Compare and evaluate different experiences
- Keep score of their DTC metrics
Certification Requirements
In order to receive certification for this course, attendees will also need to complete WISE #101 Wine Fluency (course or test out) and submit their responsible hospitality certification to WISE. These requirements can be completed in any order but all requirements must be completed to obtain certification.
