This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.
07JulJuly 7 & 14, 9am - 4pm (Napa, CA)Napa
Session 1Fri 07 Jul 09:00 - Fri 07 Jul 16:00Napa
Session 2Fri 14 Jul 09:00 - Fri 14 Jul 16:00Napa
- $400.00 excl. Tax
02AugAugust 2, 3, 4, & 11, 9am - 12pm PTOnline
Session 1Wed 02 Aug 09:00 PDT - Wed 02 Aug 12:00 PDTOnline
Session 2Thu 03 Aug 09:00 PDT - Thu 03 Aug 12:00 PDTOnline
Session 3Fri 04 Aug 09:00 PDT - Fri 04 Aug 12:00 PDTOnline
Session 4Fri 11 Aug 09:00 PDT - Fri 11 Aug 12:00 PDTOnline
- $400.00 excl. Tax
This class is designed to raise the level of sales and customer service skills for tasting room staff. This course explores the specific knowledge and skill sets required of a successful winery tasting room professional. WISE Tasting Room Professionals develop confidence in their wine knowledge and tasting ability while also building strong skills in sales and customer service. Beyond their clear command of the best in tasting room practices, these WISE Professionals also discover how to help the tasting room become a fully integrated part of the winery’s overall consumer direct program, with well integrated DTC channels. Students leave this course armed with the tools they need to create the kinds of positive guest experiences that lead to long term relationships and, ultimately, increased sales.
In this course, students will learn to:
- Cultivate loyal fans
- Deliver optimal service
- Understand and recognize buying cues and behaviors
- Set the stage for successful selling
- Build rapport and tell stories
- View sales in a positive light
- Handle visitors responsibly
- Compare and evaluate different experiences
- Keep score of their DTC metrics
In order to receive certification for this course, attendees will also need to complete WISE #101 Wine Fluency (course or test out) and submit their responsible hospitality certification to WISE. These requirements can be completed in any order but all requirements must be completed to obtain certification.