WISE #205 DTC Metrics Management Intensive

This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.

  • 24
    Apr
    April 24 & 25
    Online
    Session information
    Sessions
    Session 1
    Wed 24 Apr 09:00 PDT - Wed 24 Apr 12:00 PDT
    Online
    Session 2
    Thu 25 Apr 09:00 PDT - Thu 25 Apr 12:00 PDT
    Online
    • $500.00 excl. Tax
  • 20
    Aug
    Aug 20 & 21
    Online
    Session information
    Sessions
    Session 1
    Tue 20 Aug 09:00 PDT - Tue 20 Aug 12:00 PDT
    Online
    Session 2
    Wed 21 Aug 09:00 PDT - Wed 21 Aug 12:00 PDT
    Online
    • $500.00 excl. Tax
  • 08
    Nov
    Nov. 8 & 15
    Online
    Session information
    Sessions
    Session 1
    Fri 08 Nov 09:00 PST - Fri 08 Nov 12:00 PST
    Online
    Session 2
    Fri 15 Nov 09:00 PST - Fri 15 Nov 12:00 PST
    Online
    • $500.00 excl. Tax
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Description

This expanded 6-hour course (delivered in 2 separate sections) provides an overview designed to help winery executives and frontline Direct To Customer (DTC) managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to return on investment. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action.

DTC professionals will learn about:

  • Customer Relationship Management (CRM)
  • Tasting Room metrics
  • Data insights
  • Dashboards and reporting
  • Wine Club and Digital (website, e-mail campaigns & social media) metrics
  • Virtual Tastings, Events and Phone Sales metrics
  • Understanding the big picture
  • Case studies