This course is for managers who need to understand the metrics behind a successful Direct To Customer (DTC) program, from winery owners and general managers to DTC managers.
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13DecDecember 13 & 14Online
Sessions
Session 1
Wed 13 Dec 09:00 PST - Wed 13 Dec 12:00 PSTOnlineSession 2
Thu 14 Dec 09:00 PST - Thu 14 Dec 12:00 PSTOnline- $500.00 excl. Tax
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22FebFebruary 22 & 23Online
Sessions
Session 1
Thu 22 Feb 09:00 PST - Thu 22 Feb 12:00 PSTOnlineSession 2
Fri 23 Feb 09:00 PST - Fri 23 Feb 12:00 PSTOnline- $500.00 excl. Tax
Description
This expanded 6-hour course (delivered in 2 separate sections) provides an overview designed to help winery executives and frontline Direct To Customer (DTC) managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to return on investment. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action.
DTC professionals will learn about:
- Customer Relationship Management (CRM)
- Tasting Room metrics
- Data insights
- Dashboards and reporting
- Wine Club and Digital (website, e-mail campaigns & social media) metrics
- Virtual Tastings, Events and Phone Sales metrics
- Understanding the big picture
- Case studies
