Tasting Room Workshop – Willamette Valley

Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.

  • 05
    June 5 & 7
    Session information
    Session 1
    Wed 05 Jun 09:30 - Wed 05 Jun 12:30
    Session 2
    Fri 07 Jun 09:30 - Fri 07 Jun 12:30
    • $150.00 excl. Tax
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Join WISE to enhance your tasting room skills. This workshop is presented over two consecutive mornings (9:30am - 12:30pm). The training sessions cover essential topics such as leveraging your brand, understanding buyer psychology, building rapport and emotional connections, identifying buying signals, and emphasizing sales priorities. Sessions delve into industry mystery shopping insights, codifying sales successes, integrating wine club benefits into guest experiences, and mastering the art of asking for orders and contact information. Attendees brainstorm ways to incorporate these strategies into daily operations, enhancing sales focus and service steps. The comprehensive training aims to equip teams with the skills and confidence needed for successful selling in the wine industry.