Paso Robles Tasting Room Workshop

Attendees will learn how to sell brand-appropriately in the tasting room for more wine sales, club enrollment and data capture.

  • 20
    June 20 & 21 8:00AM - 11:00AM
    Paso Robles
    Session information
    Session 1
    Thu 20 Jun 08:00 - Thu 20 Jun 11:00
    Paso Robles
    Session 2
    Fri 21 Jun 08:00 - Fri 21 Jun 11:00
    Paso Robles
    • $150.00 excl. Tax
None of these dates work for you? Suggest another date & time


This workshop is presented over two consecutive mornings. The training sessions cover essential topics such as leveraging your brand, understanding buyer psychology, building rapport, identifying buying signals, and emphasizing sales priorities. Sessions delve into industry mystery shopping insights, codifying sales successes, integrating wine club benefits into guest experiences, and mastering the art of asking for orders and contact information. Attendees brainstorm ways to incorporate these strategies into daily operations, enhancing sales focus and service steps. The comprehensive training aims to equip teams with the skills and confidence needed for successful selling in the wine industry.