This half-day workshop is for managers who need to understand the metrics behind a successful Direct to Customer (DTC) program and best practices for managing the DTC channels.
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Description
This half-day workshop is for managers who need to understand the metrics behind a successful Direct to Customer (DTC) program and best practices for managing the DTC channels. This course uses real-life experiences to explain the DTC channels and their connection to return on investment. Use the numbers to make business decisions - not feelings - understand what information is actionable and what to do with that information.
