WISE #213 Wine Club Management Certification

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

  • 17
    July 17, 18, 19, 24, 25 & 26
    Session information
    Session 1
    Wed 17 Jul 09:00 PDT - Wed 17 Jul 12:00 PDT
    Session 2
    Thu 18 Jul 09:00 PDT - Thu 18 Jul 12:00 PDT
    Session 3
    Fri 19 Jul 09:00 PDT - Fri 19 Jul 12:00 PDT
    Session 4
    Wed 24 Jul 09:00 PDT - Wed 24 Jul 12:00 PDT
    Session 5
    Thu 25 Jul 09:00 PDT - Thu 25 Jul 12:00 PDT
    Session 6
    Fri 26 Jul 09:00 PDT - Fri 26 Jul 12:00 PDT
    • $650.00 excl. Tax
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Course Overview

This course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other Direct To Customer (DTC) functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.

Wine Club Managers will gain skills in the following areas:

  • Leading and managing teams
  • Goal setting, measurements and accountability
  • Managing internal and external relationships
  • Operations and crisis management
  • Driving change and generating revenue
  • Communication and events

Certification Requirements

Wine Club Professional Certification #113Management Core #201 and Responsible Hospitality Certification. (Can be taken in any order, but must complete these courses to achieve certification for WISE #213)