This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.
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11FebFebruary 11, 12, 13, 18, 19 & 20Online
Sessions
Session 1
Tue 11 Feb 09:00 PST - Tue 11 Feb 12:00 PSTOnlineSession 2
Wed 12 Feb 09:00 PST - Wed 12 Feb 12:00 PSTOnlineSession 3
Thu 13 Feb 09:00 PST - Thu 13 Feb 12:00 PSTOnlineSession 4
Tue 18 Feb 09:00 PST - Tue 18 Feb 12:00 PSTOnlineSession 5
Wed 19 Feb 09:00 PST - Wed 19 Feb 12:00 PSTOnlineSession 6
Thu 20 Feb 09:00 PST - Thu 20 Feb 12:00 PSTOnline- $700.00 excl. Tax
Description
Course Overview
This course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other Direct To Customer (DTC) functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.
Wine Club Managers will gain skills in the following areas:
- Leading and managing teams
- Goal setting, measurements and accountability
- Managing internal and external relationships
- Operations and crisis management
- Driving change and generating revenue
- Communication and events
Certification Requirements
Wine Club Professional Certification #113, Management Core #201 and Responsible Hospitality Certification. (Can be taken in any order, but must complete these courses to achieve certification for WISE #213)
