WISE #213 Wine Club Management Certification

This course is designed for Wine Club Managers who want to increase their effectiveness. It will also benefit other winery managers seeking to understand Wine Club best practices and those who need multiple Level II WISE Certificates to begin their Level III DTC Leadership coursework. It is also ideal for winery employees moving into Wine Club Management.

  • 18
    6 3-hour sessions
    Session information
    Session 1
    Tue 18 Apr 09:00 PDT - Tue 18 Apr 12:00 PDT
    Session 2
    Wed 19 Apr 09:00 PDT - Wed 19 Apr 12:00 PDT
    Session 3
    Fri 21 Apr 09:00 PDT - Fri 21 Apr 12:00 PDT
    Session 4
    Tue 25 Apr 09:00 PDT - Tue 25 Apr 12:00 PDT
    Session 5
    Wed 26 Apr 09:00 PDT - Wed 26 Apr 12:00 PDT
    Session 6
    Fri 28 Apr 09:00 PDT - Fri 28 Apr 12:00 PDT
    • $650.00 excl. Tax
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Course Overview

This course focuses on all aspects of strategic wine club management, including club design, member acquisition and retention, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other Direct To Customer (DTC) functions at the winery. At the completion of this course, wine club professionals will have the skills they need to build repeatable processes that lead to increased sales and engaged wine club members.

Wine Club Managers will gain skills in the following areas:

  • Leading and managing teams
  • Goal setting, measurements and accountability
  • Managing internal and external relationships
  • Operations and crisis management
  • Driving change and generating revenue
  • Communication and events

Certification Requirements

Wine Club Professional Certification #113Management Core #201 and Responsible Hospitality Certification. (Can be taken in any order, but must complete these courses to achieve certification for WISE #213)