Events

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

Build confidence, clarity, and presence in everyday guest interactions. WISE #120 Public Speaking Fundamentals is a highly interactive virtual course designed for winery tasting room and frontline staff who want to feel more confident speaking with guests, colleagues, and small groups.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness.

A two-part workshop that helps wineries create smarter, more profitable email programs — even if they’re just getting started. Participants will walk away with clear frameworks, templates, and action plans they can apply immediately to improve results.

This certification class is designed for current Tasting Room Managers who want to increase their effectiveness. It will also benefit winery managers seeking a better understanding of tasting room best practices and those who need multiple WISE Level II Certificates to begin their Level III DTC Leadership coursework. This course is also a valuable resource for those with tasting room experience who are seeking to expand their role.

Communicate with confidence, credibility, and authority as a leader. WISE #221 Public Speaking for Managers is a live, virtual course designed for winery managers who must communicate clearly and confidently with customers, teams, peers, and leadership – sometimes without time to prepare.

Turn technical expertise into captivating stories—learn to speak with clarity, confidence, and personality so your wines connect, resonate, and leave a lasting impression.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.