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Choosing the right technology stack – and vendors in general – can feel overwhelming, but it doesn’t have to be. Join us for a 90 minute workshop where we’ll cut through the confusion and help you build a clear, actionable plan for selecting and implementing the best solutions for your winery. You will walk away with customizable templates to help you distinguish between wants and needs, and clarity to be able to evaluate on price, service and features.

A four-hour, hands-on workshop based on insights from the 2026 TVWA Mystery Shopping Program. Designed for tasting room staff and managers, the session focuses on helping wineries strengthen guest connections, elevate hospitality, create memorable experiences, and naturally drive loyalty, wine club membership, and sales. Participants will leave with practical tools, a workbook, and regional benchmarking insights they can immediately apply in their tasting rooms.

Using insights from the 2026 WVWA Mystery Shopping Program, this interactive workshop provides practical techniques to help tasting room teams create more engaging guest experiences, build stronger relationships, and inspire repeat visits.

Seasoned wine industry professionals may test out of Wine Fluency #101. By purchasing and passing this test out with a score of 75% or better you’ll will be eligible to take more high level courses in the WISE catalog.

This course is designed for current tasting room employees and managers who want to improve their sales and service effectiveness, winery employees seeking a better understanding of tasting room best practices, and those with no industry experience seeking a position in a winery tasting room.

This course is ideal for employees of a winery or wine retailer who talk to customers on the phone, winery customer service or call center employees who want to improve their effectiveness, and winery employees who wish to learn customer service and phone sales best practices. It is also appropriate for those seeking to begin their career in the wine industry in either a customer service or inside sales role.

WISE # 113 Test-Out

This is a deep-dive into the tactical, day-to-day issues of the wine club. It focuses on wine club operational efficiencies from data management to club administration. Emphasis will be on metrics and customer service proficiency as well as optimizing service provider relationships. After completing this course, wine club professionals will have the skills they need to exceed the expectations of every customer – whether internal or external to the winery.