Level II: Management

Improve Your Leadership Skills

Level II takes you directly into the required management skill sets and functional expertise necessary for day-to-day management of core DTC areas (hospitality, tasting room, event, wine club, and online). Successful completion of these courses will result in individual WISE Management Certifications.

Management Certificates

Separate Level I Professional Certificate courses provide core WISE skills and the knowledge required to succeed in Tasting Room, Customer Service, Wine Club, and/or Online jobs. Level I certifications are an excellent starting point for individuals who lack job experience or need to strengthen their skills in order to advance. Successful completion of these courses will result in individual WISE Certifications.

WISE #201
Management Core Course*
24 Hours | $990
This course is a prerequisite course for all of the Level II classes.
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WISE #211
Tasting Room Management Certificate 
24 Hours | $990
Learn what it takes to build a first-class tasting room team
and manage them to their full potential.
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WISE #212
Wine Events Management Certificate 
16 Hours | $850
Master the people management and event planning skills that
will drive event-based DTC contributions at your winery.
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WISE #213
Wine Club Management Certificate 
24 Hours | $990
Develop and manage a club with loyal members and low
attrition that hums with database efficiency.
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WISE #214
Online Wine Management Certificate 
24 Hours | $900
Harness the full power of online activities to drive and manage sales.
WISE #216
Outbound Phone Management Certificate 

8 Hours | $850
Understand how to manage an outbound phone team and watch
your customer data expand and profits increase.
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Level III: Become a Wine Industry Consumer Direct Expert

Learn to oversee all of the winery’s consumer direct programs in an integrated and strategic way. Our Consumer Direct Leadership Certificate is the ultimate acknowledgement of wine industry consumer direct expertise. This certification program provides a depth and breadth of detail that accurately reflects the complex skill sets required from today’s consumer direct champions. Learn how to maximize both your career and the growing direct-to-consumer opportunities in our industry.

WISE #301
Consumer Direct Leadership
80 Hours | $4000
Find out what it takes to lead a fully integrated winery consumer direct program organization.Improve your effectiveness and expand your DTC expertise. Our Level III course allows you to better understand, analyze, and manage your metrics, dashboards, and scorecards. Review our available workshops for advanced leadership training.