WISE in the Press
2024
October 9, 2024
Face to Face: In-Market Events Are Now Essential for DTC Sales
Wine Industry Network
August 16, 2024
Wine Industry Insiders with Jennifer Warrington
Wine Industry Advisor
May 20, 2024
Wish You Were Here: Notes from the 2024 WIN Sales Symposium
Wine Industry Advisor
March 5, 2024
Winning Outreach: Wine Marketing Awards Seek to Inspire and Inform
Wine Industry Advisor
February 14, 2024
Direct Sales Become More Important
Capital Press
February 12, 2024
Live and Learn – Oregon Wine Symposium
Oregon Wine Press
2022
August 26, 2022
Wine Industry Sales Symposium Recap
Wine Industry Advisor
February 16, 2022
Oregon Wine Sales Boom…
Capital Press
February 15, 2022
WISE Speaking at the Oregon Wine Symposium
Wine Industry Advisor
January 12, 2022
New Products at DTC Wine Symposium
Wine Business
2021
March 30, 2021
DTC Matters: What the Experts Will be Looking at this Year
Video: Central Coast Insights Conference
March 25, 2021
Discussing DTC Success in the Central Coast, CA
Wine Business
2020
December 7, 2020
Existing Club Members Drove Digital Sales Surge
Wine Business
November 18, 2020
DTC Wine Symposium 2021 Announces Workshop Sessions
Wine Industry Advisor
October 16, 2020
A Breakout Year for DtC Shipments
Wine Analytics Report
August 20, 2020
Coronavirus Pandemic Sparks Creative Community Survival Plan at WISE
Wine Business
August 19, 2020
Coronavirus Pandemic Sparks Creative Community Survival Plan at WISE
Spirited Biz
August 18, 2020
Coronavirus Pandemic Sparks Creative Community Survival Plan at WISE
Wine Industry Network
June 17, 2020
Understanding Your Buyers
Napa Valley Vintners Webinar
May 26, 2020
Overcome Your Fear of Selling (and Why it’s Important)
Napa Valley Vintners Webinar
May 15, 2020
Winery Phone Sales Best Practices
Wine Business Monthly
May 7, 2020
Town Hall: The New Norm
Webinar
March 31, 2020
Managing an Outbound Phone Team
Napa Valley Vintners Webinar
2019
October 2, 2019
Four Ways to Make a Winery More Profitable
Meininger’s Wine Business International
September 19, 2019
From Cash Register to Competitive Advantage: The POS as MVP
Wine Business Monthly
August 28, 2019
WISE – Expert Speaker at WIN Expo
Advisor, Wine Industry Network
August 2019
Modernizing Your Wine Club
Advisor, Wine Industry Network
May 2019
DTC Past, Present, and Future: An Interview with Lesley Berglund, CO-Founder and CEO of WISE Academy
Copper Peak Logistics Blog
February 2019
WiVi Central Coast Announces DTC Sessions: Experiences, E-Commerce and Recruiting
Wine Business Monthly
February 2019
More than 2,000 wine industry professionals attend Oregon Wine Symposium
Wine Business Monthly
January 2019
2019 DTC Wine Symposium Sponsors to Preview New Products & Services
Wine Business Monthly
January 2019
What’s Ahead for 2019? World Tour Update
Wine Economist, Mike Veseth
2018
October 5, 2018
A Peek at the WISE Way to Train Modern Wine Marketers
Forbes, Thomas Pellechia
May 19, 2018
Hospitality Experts to Napa Valley – Go Beyond the ‘Golden Rule’
Carolynne Gamble, Napa Valley Register
April 1, 2018
DTC Channels Grow in Importance
Liza B. Zimmerman, WIne Business Monthly
February 15, 2018
What Wineries are Learning From Mystery Shopping
Liza B. Zimmerman, SevenFifty Daily
2015
October 2015
WISE Winery DTC Incentive Compensation
Wine Business Monthly
March 4, 2015
WISE Academy Brings Expert Public Speaker
Wine Industry Advisor
February 20, 2015
WISE Academy: The Quest for Expertise
Napa Valley Register
2014
October 2014
Why Public Speaking is Important
Wine Business Monthly (pg. 82)
May 2014
2014 Tasting Room Survey Results
Video Cast with Silicon Valley Bank & Wine Business Monthly
April 1, 2014
Happy 5th Anniversary WISE Academy!
2012
November 4, 2012
Mystery Shoppers Scope Out Wine Country
The Press Democrat
July 8, 2012
WISE Academy Dedicated to Direct-To-Consumer Wine Industry Education, Training, Certification
iWineRadio942c
July 2, 2012
WISE Academy Offers New Workshop
Napa Valley Register
June 26, 2012
World Renowned Communications Expert to Help Wine Industry Leaders Master Art of Public Speaking
Charles Communications Associates
June 7, 2012
The Smart Winery’s Reaction to the Grape Shortage
WineDirect Blog
April 12, 2012
WISE Academy Brings Tasting Room Professional Course to Paso Robles
March 12, 2012
WISE Academy Celebrates Anniversary, Offers New Courses
Napa Valley Register
2009
June 11, 2009
WINE INDUSTRY SALE EDUCATION ACADEMY – NEW CLASS BEGINS!