$600.00
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
Designed for wine industry leaders, this two-day-equivalent workshop will sharpen communication and people management skills, including effective leadership and communications, hiring and motivating, building awesome teams and managing to peak performance.
This 3-day-equivalent course focuses on the potentially lucrative DTC phone sales channel. Attendees will build confidence in handling inbound and outbound sales calls, explore needs and behaviors of the phone customer, and develop a foundation to drive helpful sales. At the completion of this course, students will have the tools they need to build a repeatable process that increases their confidence and improves their telephone sales success.
This course will provide you with the tools needed to run a successful outbound phone marketing program. Understand the best practices in staff management, messaging and frequency, CRM list segmentation and offer generation, staff compensation and issue resolution, and how to measure financial success through metrics and customer loyalty data. Understand how to manage an outbound phone team and watch your customer data expand and profits increase through the application of CRM best practices for this channel.
Part of the WISE Leadership Series, this is a one day crash course that focuses on the process of effective budgeting for all DTC channels (Tasting Room, Wine Club, Online, Events, etc.) focusing on metrics, understanding DTC financial statements, bottom-up assumptions and gaining team buy-in. After the one day course, a follow up two hour session is included to address the individual’s specific budget in a private, confidential setting. This course is foundational to all WISE Level III DTC Leadership coursework.
Develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses. The goal of this course is to develop professional skills for winery marketing personnel to identify and sell multiple wine gifts to businesses.
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