Special Event Planning Workshop – Live in Paso Robles




Event Planning for 2023 and Beyond

When planning an event, do you know where to start? And how do you make it as successful as possible in 2023? Different objectives for events have different measures of success. This workshop will review the different types of objectives (Marketing, Retention, Revenue, Etc.) and the metrics to measure the success of the event based on the objective. Attendees will gain ideas and how-to-steps for planning and executing successful winery events.

Attendees will get better understanding of:

  • Leadership success
  • Staying true to your brand with events
  • Pricing and planning
  • Operations, sales and financial results
  • Trends & what to watch for in 2023

Date/Time: February 15, 9am – 4pm

Price: $150 pp


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