10 Ways to Surprise & Delight

In the past 5 years, we’ve seen a trend with our mystery shopping and the experiences wineries are providing. It used to be the exception, not the rule, when we would see a host surprise and delight a guest beyond their expectations. In the past, we used the ‘bonus pour’ to wow our visitors. But today’s consumers are getting more savvy and have higher expectations, so our new goal becomes to surprise and delight every guest beyond that extra splash. WISE Best Practice: Exceed every guest’s expectations on every visit by formally choreographing these elements of surprise and delight into… Read more »