Getting the Guest Count Right – WISE Best Practices

Data is King. Every marketing guru out there is shouting that from the mountain tops. What is a small winery with limited resources to do to understand their data? It all starts with quality and consistency of data capture. Let’s dive into a few best practices that wineries of every size can employ starting today to measure DTC conversion. Make it Easy In our industry, it all begins with the guest count. When it is easy to capture, you will find that your frontline staff will be more likely to consistently and accurately track the information. While there are several… Read more »